Menu Close

Conscious Consumer

Investment Strategy / Conscious Consumer 

Conscious Consumer - groen

Today’s consumer is conscious of his/her health, thinks about his/her impact on the environment, appreciates ease of use and craves new experiences.

Korys responds to these new, relevant consumer trends. For this reason, we aim at three investment domains, covering together the entire chain:

  • Resource revolution
    Raw materials are the foundations of all products. The sustainable and innovative approach to these materials therefore has great social impact. That is why we invest in, for example, Ojah, a meat-replacement-product company.
  • Conscious consumer products
    Products that are manufactured with sustainable and innovative raw materials appeal to the conscious consumer. Take, for example, fast-moving consumer goods (FMCGs) such as nutritional supplements, healthy drinks and snacks.
  • Leadership in retail
    The (online) retail sector distributes these socially relevant products. Korys targets innovative scale-ups and medium-sized companies: daredevils who are giving the static retail market a push by offering extra experiences. Similarly, we closely follow the developments of the e-commerce industry. We then also work with technology companies that focus on big data, digital marketing or, for example, ‘last-mile delivery’ comparisons.

Although Korys is an autonomous investment company, we do occasionally invest in the same companies as the Colruyt Group. For our portfolio companies, a partnership of this sort gives access to the back-office of the Colruyt Group (i.e. expertise and insight in the areas of marketing, HR, etc.); a good illustration of our ambition to build an ecosystem within a specific niche.

Today’s consumer is consciously concerned about health and the environment, but also craves ease of use and experience.

Note: At the moment, portfolio companies under the ‘Conscious consumer’ label are mostly active in the health and food sectors. This is not however a restrictive criterion. We are open to products that have a sustainable link with free time (e.g. sustainable clothing). 

Schermafbeelding 2019-05-13 om 11.39.18
Ojah

Our participations in Conscious Consumer